HONDA VIRTUAL ADVENTURES

When covid canceled family vacations, Honda gave people a way to explore anyway. We partnered with Google Earth and Niagara Falls State Park to bring the iconic destination into...

RISE TO THE CHALLENGE

The brief: Rebrand Honda as rugged while keeping their signature cleverness. Our solution: Show Honda vehicles rising to the challenge with a visual motif of rising camera moves. Not just talk  On social we proved Honda’s history of capability with stories from...

HOW FAR WOULD YOU GO FOR A FRIEND?

Fans showed love to friends by “driving” through our 100-frame IG Story. Usually, people drop out after ~7 frames. But after 50 frames of “driving,” we still had 60% of our audience. The final frame was seen by 65,000 people. And 2% of those...