Fans showed love to friends by “driving” through our 100-frame IG Story.

Usually, people drop out after ~7 frames. But after 50 frames of “driving,” we still had 60% of our audience. The final frame was seen by 65,000 people. And 2% of those shared it. 

It was just a one-off social post, but I keep it around as a conversation starter for how brands can approach social.