When Taco Bell announced the Big Cheez-It, the internet recognized it as the biggest innovation since the iPhone.

So we launched our product like any tech giant would.

Of course there was an app for that.

Madge was inspired to turn their custom score into a full length track.

Even Colbert thought it was a big idea.

Skip to 6:40. I don’t know why I can’t get it to autoplay from there. I use my big ideas on advertising not web development.