When the Big Cheez-It Crunchwrap was announced, everybody made the same joke.

So we gave the internet what they obviously wanted.

Of course there was an app for that.

It’s just a new icon on the Taco Bell app. But the stunt was so successful, clients still ask us for new ways to do the same thing.

Even Colbert thought it was a big idea.

Skip to 6:40. I don’t know why I can’t get it to autoplay from there. I use my big ideas on advertising not web development.