FOR YOUR CAR-SIDERATION | walker pfost | COPYWRITER

WALKER PFOST COPYWRITER

FOR YOUR CARSIDERATION

Honda vehicles perform on-screen all the time. As far as we’re concerned, they should be eligible for the same awards as any other on-screen performer.

So, we made a campaign to convince the Academ, with “FYC” reels featuring the vehicles’ best acting work.

IIHS-awards

the-three-guardians

out-of-harms-wayr

for-the-long-haul

TAKE A SPIN AROUND THE BLOCKBUSTERS

We teased our cheeky awards-season campaign with movie posters fit for Hollywood.

The reels themselves didn’t get released until awards day:

“THE PURSUANT”

“HEARTBREAK GETAWAY”

“PASS THE PORT OF NO RETURN”