ONE MORE TIME, WITH HEARING
The radio campaign brought our magical transitions to the airwaves, relying on SFX to transport listeners from hither to yon.
Our challenge for this campaign was to combine a low-funnel CTA (“buy a car!”) with brand-level storytelling (“Honda believes in the spirit of adventure”). Our solution was to show a series of journeys connected by magical garage transitions, encouraging people to start summer adventures with the sale.
The radio campaign brought our magical transitions to the airwaves, relying on SFX to transport listeners from hither to yon.